What's Your Big Idea? - ProductionPro
  • December 5, 2016

What’s Your Big Idea?

What’s Your Big Idea?

What’s Your Big Idea? 960 640 ProductionPro

At the heart of every invention – in music, in mechanics, in filmmaking – lies an idea. A big one.  Turning an idea into a palpable thing and connecting with an audience generally comes with deliberate, painstaking attention to one question:


Why this story, in this form, at this time?

Over the past 26 years, I’ve been lucky enough to be a part of creating stories for the stage and screen. The consistent answer to my “Why?” is and has always been: “Because I want to make, and help people make, Shows of all kinds.” To that end, in my newest venture, I’ve joined the startup tech scene. Never in my wildest dreams did I set out to run a tech company, but opportunity knocked. When I realized I had an idea that would enable Show People to see and share the most up-to-date version of their Films, Plays, Television Shows, and Live Events, at any given moment throughout development, I knew in my gut that I had to follow through.  

So if you have a big idea, and your answer to the question, “Why?” is, “Because I need to, because, as poet Pablo Neruda writes, ‘I know no other way’, than listen to your gut.”. The intention is there. Now’s the time to make something of it.